Dugout partners up with Sportal365 to deliver premium video content to sports publishers

Digital media company Dugout signs collaboration deal with Sportal Media Group to distribute premium video content via its new product Sportal365.

London, 09 June 2020: Digital media company, Dugout, has announced a partnership with Bulgaria’s Sportal Media Group to supply premium football video content via its new product Sportal365, a new Content Management System (CMS) tool designed for sports publishers and bookmakers.

The deal gives Sportal365 access to Dugout’s unrivaled collection of archive and behind-the-scenes video content from more than 100 of the world’s top football clubs, national football federations, and leagues. Sportal365’s clients will now be able to enhance their editorial coverage by featuring Dugout’s premium video content.

Sportal365 is a new Sports CMS tool designed for publishers and bookmakers, aimed at increasing the speed of publishing and end-user experience. It has integrated sports data, and pre-game & live odds from bookmakers, while reducing IT costs for publishers. Via means of API integration, Dugout’s content library will now be available to Sportal365’s new and existing clients.

Dugout is co-owned by some of the world’s largest clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, and Real Madrid. It distributes more than 2,500 brand-safe, professional videos a month to an audience of 60 million users via its network of more than 85 publishers globally.

Sebastian Gray, Co-Founder, and SVP at Dugout said of the partnership: “We’re thrilled to announce this collaboration with Sportal, Bulgaria’s leading sports media group, to further expand our footprint globally. Sportal365 is an innovative product with huge potential, and we look forward to working alongside our new partner to bring quality football video content to sports publishers around the world.”

Stilian Shishkov, CEO of Sportal Media Group said: “Our mission is to deliver maximum user engagement by seamlessly connecting the world’s best content services to our Sportal365 CMS. We are really excited to bring Dugout on board of our platform because their service and content proposition is really unique. It comes right from the heart of the action, perfectly organized and integrated so sports editors can make it instantly available for fans. In sports publishing, it all comes down to content quality, monetization models, and speed efficiency in distribution. Through our partnership with Dugout, we are able to offer all this straight out-of-the-box.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, and Real Madrid there are now 100+ clubs, National Football Federations, and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage, and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand-safe, professional videos delivering 400 million views globally a month and growing.

About Sportal365

Sportal365 is the world’s first content management system tailored entirely for sports. It utilizes the latest technologies to power editorial teams and enables richer, more immersive content blending storytelling with statistical contexts, odds, and many other features. The company is catering to sports publishers, telecoms, bookmakers, and anyone who is involved in sports content creation and distribution. Current clients of Sportal365 are Sportal.bg, GSP.ro, Bwin, Superbet, efbet, Winbet, and others.