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As one of the world’s favorite online sports betting companies, bet365 has a dominant presence in 25+ countries, with more than 60 million website visitors every month. When it engaged with us, the company was on a mission to scale its operations and needed a solution that can help them service regions with different languages from a single place.
As a company with a large market reach, bet365 needs to service different regions with content in different languages. That’s why it needed a universal content management solution that can support multiple projects with each project being able to support multiple languages.
As part of our solution, we offered bet365 a single source of truth for their content and publishing efforts. The CMS’s support for different projects met the need of the betting provider to create multiple projects from one platform, but users still couldn’t create content in different languages for each project.
That’s why, to solve bet365’s issues, we worked in two directions:
By improving the content management system’s Content API, we added the possibility for articles to have one main language, as well as a secondary one. Moreover, we made sure article searches could be filtered by language, and that responses for accessing articles via ID contain all relevant article information (even if an article is in more than one language).
As part of our solution, we also added a visual indication to the articles’dashboard that showes if an artcile has been translated in more than one language. Also, we enabled editors to easily duplicate articles and translate them in a language they want.
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