Sportal365 CMS to boost Betano’s content marketing strategy in Germany, Portugal and Romania

deal between betano and sportal365

Sportal365 was selected by Kaizen Gaming as the platform of choice to power the editorial content of their Betano brand on 3 key European markets. The platform will enhance the user experience by adding a data layer with football statistics and game odds over text, video, and pictures, as well as seamlessly integrating the prefiling of bet slips while content is consumed.

Stilian Shishkov, CEO of Sportal365 added: “Content marketing is becoming ever more important for gaming companies both as an engagement and a user acquisition tool. We are particularly delighted to have won the trust of Kaizen Gaming. They are among the most innovative companies when it comes to the usage of online marketing tools and has already established themselves as a sizable player in several key European betting markets with the Betano brand. Our primary objective is to help them translate their editorial and creative potential into tangible marketing results.”

Thanasis Kanouris, Commercial Director at Betano commented on the deal: “Betano’s mission is to offer highly localized top-tier products and services to those who trust us for their entertainment. Further to this, we are committed to creative and responsible communication, a differentiating pillar right from the start of our operations. Sports play a crucial part in our content marketing and we are therefore happy to announce this strategic partnership with Sportal365, an innovative CMS solution designed to provide tailor-made & engaging sport-related content, in 3 of our markets. We believe that this is just the beginning.”

About Kaizen Gaming:

Kaizen Gaming is one of the fastest-growing GameTech companies in Europe, operating in Germany, Portugal, Romania, Brazil, Greece, and Cyprus under its key brands Stoiximan and Betano, with more than 400,000 active users in sports betting, virtual sports, casino, and fantasy sports. The company was started in Greece in 2013 and has since then evolved to over 800 employees across all countries of operation. With a focus on cutting-edge technology and people, Kaizen Gaming implements an extensive sports sponsorships program and a series of CSR initiatives focusing on technology, entertainment, and sports.

For more info on the company, check or visit us on LinkedIn at

About Sportal365:

Sportal365 is a unique sports-specific CMS used by leading sports digital media companies and bookmakers. Running on next-generation software architecture significantly increases the speed of publishing and end-user experience. Sportal365 has integrated sports data from various data sources, pre-game and live odds, assists with the SEO optimization process has instant access to tracking features for social media channels and various sports digital media. Beyond those benefits, the platform significantly reduces IT costs for publishers.

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