Bwin (a GVC brand) will use the publishing platform of the technology supplier Sportal365 for delivering rich content in Bulgaria.

The new partnership includes a full integration of Sportal365 content publishing platform into bwin which will allow publishing of rich sports content, various sports data, pre-game and live odds as well as a number of other high demand features. The news section is available here > https://www.bwin.com/bg/p/news

Sportal365 is a sports content publishing platform, used by leading sports digital media companies as well as many bookmakers. Among the clients are Sportal.bg (Sportal Media Group) GSP.ro (Ringier Romania), Superbet, Efbet, Winbet, and others.

Sportal365 significantly increases the speed of publishing and end-user experience. It has integrated sports data from several data providers, pre-game and live odds form over 220 bookmakers, assists with SEO optimization, instant tracking features for social media channels and sports digital media. Beyond those benefits the platform significantly reduces IT costs for publishers.

Stilian Shishkov, CEO of Sportal365, said “We are thrilled to enter into a partnership with bwin, a brand with tremendous value in the betting industry. Our content platform will add some great features that can be used by bwin for optimizing the content delivered to their fans”.  

Daniel Simeonov, Marketing Manager of bwin said “We look forward to be working with Sportal365 who will help us provide our customers with an enhanced experience, with all of the news and data that they value so highly”.