The world’s first sports CMS Sportal365 and DAZN, the leading global sports streaming platform have entered into a partnership that will boost premium video content availability and monetization for publishers.
DAZN’s consumer product offers sports fans exclusive, live and on-demand coverage of world championship boxing and original programming for an initial price point of £1.99 or less. Anthony Joshua, Kubrat Pulev, Gennadiy Golovkin, Canelo Alvarez and Ryan Garcia have all featured on the platform since it launched globally on 1 December 2020.
Under the new agreement, DAZN’s rich premium video content library will be seamlessly integrated into Sportal365 , making its VOD content instantly available to clients of Sportal365. DAZN syndicates its premium, broadcast quality short-form sports video content to publishers around the world.
Stilian Shishkov, CEO of Sportal365 said: “It’s a privilege for us to partner with DAZN. The brand that is on a quest to revolutionize sports video consumption as we know it. Through this partnership we are making their content and monetization model available for publishers who use our technology. The headless, api-driven approach we use, allows us to remove the usage friction and labor intensive elements of editors having to search, copy embed codes and use them in articles.
“Through Sportal365, everything is based on smart video recommendations and simple “drag&drop”. In addition to widgets with detailed statistics, live odds, heatmaps and more, now some of the best video content in the world is immediately available to publishers who want to create immersive experience for fans. Productivity is at the heart of Sportal365,” Shishkov added.
Peter Burroughs, EVP Media at DAZN Group, said “DAZN’s premium VOD content enables publisher partners around the world to generate incremental revenue through advertising whilst enhancing the experience for users by making relevant, premium sports content available to fans. We are delighted to be working with Sportal365.”
About DAZN Group:
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialization. DAZN Group is home to DAZN, the leading global sports streaming platform, DAZN News, the popular sports portal and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories. Visit https://media.dazn.com for more information.
Sportal365 is the world’s first sport content management system (CMS). The platform is used by leading sports digital media companies and bookmakers. Sportal365 significantly increases the speed of publishing and improves end-user experience. It has integrated sports data from several data providers, pre-game and live odds from over 220 bookmakers, pre-built SEO optimization tools, tracking features for social media channels and sports digital media. It’s API-driven software architecture which allows seamless integration with any 3rd party content delivery service.