Sportal365 sports CMS platform to power Efbet’s content strategy across multiple markets

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The strategic partnership focuses on what is currently a trending topic among many betting operators – engaging sports audiences and increasing conversions through editorial content.

Tzvetomir Naydenov, CEO and Founder of Efbet said: “The online betting industry may be incredibly fast-paced in terms of technology, but at its core, the main products still remain commoditized in the eyes of the customers. For us at Efbet editorial content is an extremely valuable differentiator. It gives us the ability to leverage our sponsorships, showcase our in-depth sports expertise, and ultimately build our brand. A brand that puts fans at the heart of everything we do. Besides cutting-edge CMS technology, Sportal365 gives us a decade of publishing know-how incorporated into a single out-of-the-box product. It has already been deployed in Bulgaria ( and we are planning to use it also as a lead generation tool on markets with more restricted legislation on direct advertising.” he added.

“We are glad to have earned the trust of Efbet for powering their content capabilities. A very innovative and entrepreneurial driven company that never settled for anything but the best. We share the same passion for sports and fan engagement”, said Stilian Shishkov CEO and Founder of Sportal365. “Content has become a hot trend for many bookmakers only recently. But when it comes to Efbet, they were going in this direction even before we decided to partner. The focus of our project will be to boost what they were already doing well in terms of editorial features.”

About Sportal365:  The sports-specific CMS platform significantly increases the speed of publishing and end-user experience. It has integrated sports data from several data providers, pre-game and live odds from over 220 bookmakers, assists with the SEO optimization process, has instant access to tracking features for social media channels and various sports digital media. Beyond those benefits, the platform significantly reduces and controls the IT costs for publishers.

About Efbet: Founded in 2006, the company today is the largest Bulgarian bookmaker. It operates over 70 offline shops in Bulgaria and in Romania as well as having online operations in Bulgaria, Romania, and Spain. The company has also licensed to operate in Serbia and Italy where the launch is expected in the first half of 2020. The online growth strategy includes obtaining licenses in Macedonia, Malta, Greece, and UK.

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