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GSP Romania wanted to exapnd its digital and web presence by engaging its audience with more interactive and informative content. GSP needed a CMS with video storage capabilities, as well as a functionality allowing videos to be embedded in different types of content.
GSP’s main issues came from the lack of a CMS with enahnced video features. The company had an established video team, but the CMS they were using at the time didn’t have video storage capabilities, which stopped them from creating video sub-sections on their websites.
Sportal365 CMS offered a direct solution to GSP’s woes by integrating with the online video platform Onnetwork.tv. By developing a widget, editors and content creators were granted access to Onnetwork.tv’s video database without leaving the CMS, and could integrate sports videos directly into their content. What is more, GSP users could search for specific videos and preview them before embedding them into articles.
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