Sports CMS

The sports content CMS
for sportsbooks.

A purpose-built content management system for sportsbooks and sports publishers — editorial, AI, live data and widgets in one platform, wired to football, basketball, tennis and more. Built to publish fast and rank.

What makes it a sports CMS

Not a generic CMS — a sports one.

Editorial, accelerated

Write, edit and publish at the speed of the news cycle — with AI doing the repetitive work and your team owning the craft.

  • AI generate, transcreate & translate
  • Auto-tagging & sports connections
  • Live blog & breaking-news coverage
  • Multi-language out of the box

Live data, in every article

The CMS is wired to live sports APIs — scores, standings, stats and real-time odds drop straight into content, with a cross-sport betslip.

  • Live scores, standings & stats
  • Real-time odds woven into content
  • Cross-sport betslip handoff
  • Branded widgets across every sport

Built to rank

Structured, SEO-ready pages and entity-linked content, so everything you publish is built to be found — not just stored.

  • SEO-ready structured pages
  • Entity tagging & internal linking
  • Fast, clean front-end
  • Schema-friendly output

One CMS, two ways to deploy.

Run the same platform headless behind your own front-end, or as a turnkey white-label site.

Headless · API-based

Build it your way.

Craft and own your front-end against our API, with the full CMS, data and widgets behind it.

Explore headless →

White Label · WordPress & API

Launch in a week.

A customisable WordPress front-end wired to the CMS — a fully-featured sports site, live fast.

Explore white label →

The platform behind sportsbooks & publishers across media and betting

See the sports CMS in action.

Book a walkthrough — we'll tailor it to your sport, market and deploy model.

Book a demo →