Superbet has entered into an agreement with the technology supplier Sportal365 and launched its sports content publishing platform on the leading Romanian bookmaker.
The new partnership includes a full integration of Sportal365 content publishing platform into Superbet, which will allow publishing of rich sports content, various sports data, pre-game and live odds as well as a number of other high demand features. The content management system will power up the territories of Romania, Poland and all other markets where Superbet will be operating.
Sportal365 is a sports content publishing platform, used by leading sports digital media companies as well as a many bookmakers. Among the clients are Sportal.bg (Sportal Media Group) GSP.ro (Ringier Romania), Bwin, Efbet, Winbet, and others.
Sportal365 significantly increases the speed of publishing and end-user experience. It has integrated sports data from several data providers, pre-game and live odds form over 220 bookmakers, assists with SEO optimization, instant tracking features for social media channels and sports digital media. Beyond those benefits the platform significantly reduces IT costs for publishers.
Stilian Shishkov, CEO of Sportal365, said “We are thrilled to enter into a partnership with Superbet, one of the most technologically advanced betting companies on the market. Our content platform fits perfect with the ambitious plans of Superbet to become a dominant force on the betting market. Technologically both our companies are investing and delivering great products which gives both companies the opportunity to grow rapidly together.”
Johnny Hartnett, CEO of Superbet Group said “Superbet’s proposition goes beyond the simple transaction of betting. We want to provide our customers with a rich, multichannel experience that allows them to do their research, reading news articles, studying historical statistics as well as be entertained through a variety of proprietary content. Sportal365 technology enables us to optimize the delivery of this proposition and we are delighted to work alongside them”.
Founded in 2008 by CEO Sacha Dragic, Superbet’s retail network spans across over 1,200 shops in Romania and Poland, and offers customers pre-match and live sports betting, slots, virtual betting and lottery offerings. Superbet launched online operations in Romania in February 2016, releasing a mobile native app in September 2018. The Company launched retail operations in Poland in November 2017, with the launch of online sports betting scheduled for late 2019. Superbet’s technology platform and proprietary betting engine further positions the Company to expand throughout Central Eastern Europe and in the broader global online sports betting vertical. In May 2019, Superbet Announced €175m Strategic Minority Equity Investment from Blackstone, one of the world’s leading investment firms with $512 billion in assets under management.