White Label · WordPress & API

A white-label sportsbook,
live in a week.

A fully-featured, customisable WordPress sports-news front-end wired to the Sportal365 CMS — live scores, odds, stats, branded widgets and a cross-sport betslip, all under your domain. The fastest route to a white-label sports betting site.

One engine · every brand

Real sites, already live.

Every site below is a different operator's brand — running the same Sportal365 CMS, widgets and live data underneath.

betano.news
Betano News — a white-label sports-news site built on Sportal365
Betano News — news, live scores & odds
blog.betway.com
Betway Insider — a white-label sports-news site built on Sportal365
Betway Insider — editorial & tips
blog.stoiximan.gr
Stoiximan Blog — a white-label sports-news site built on Sportal365
Stoiximan Blog — Greek sports coverage
mrbitnews.bg
MrBit News — a white-label sports-news site built on Sportal365
MrBit News — live scores & sports content
What's included

Everything a sportsbook needs to publish.

A CMS for your sportsbook

A purpose-built editorial CMS for sportsbooks — write, auto-tag and publish sports content at the speed of the news cycle, in any language.

  • AI-assisted articles, transcreation & translation
  • Auto-tagging & sports connections
  • Multi-language out of the box
  • SEO-ready structured pages

Live data, odds & widgets

The full Sportal365 widget suite baked in — live scores, standings, stats and real-time odds, plus a cross-sport betslip that hands off to your sportsbook.

  • Live scores, standings & stats
  • Real-time odds woven into content
  • Cross-sport betslip handoff
  • New ad inventory inside widgets

Your brand, your domain

A customisable WordPress front-end themed to your brand — own the look, the domain and the SEO, with none of the front-end build.

  • Fully themable WordPress front-end
  • Your domain & branding
  • SEO-ready from day one
  • Live in about a week
How you launch

Turnkey, not a rebuild.

White label is the fast path: we stand up a customisable WordPress site wired to our CMS and sports APIs, theme it to your brand, and you go live — typically in about a week. Want to own the front-end instead and build against the API? That's our headless, API-first route.

1

Connect the platform

We stand up a WordPress front-end wired to the Sportal365 CMS, sports APIs, widgets and live odds — the full engine, ready to go.

2

Make it your brand

We theme it to your identity — colours, logo and your own domain — so it looks 100% yours, not a template.

3

Go live & publish

Your editors start producing sports content from day one. Most sites are live in about a week.

Sportsbooks already running white label.

Turnkey WordPress sites wired to the Sportal365 CMS — each live under its own operator's brand and domain.

Running white label / API

Launch your white-label sportsbook.

Tell us your brand and market — we'll map the fastest path to a fully-featured site, live in about a week.

Book a demo →